
Apple is one of the world's coolest companies. But there is one cool-company trend it has rejected: chatting with the world through blogs and dropping tidbits of information about its inner workings.
It's hard to argue with Apple on this one.
From a consumer standpoint, they do a few things that I view as the keys to their success:
1) they offer a product that is distinct from everything else out there.
2) they offer a product that is geared toward loyalty, paired with Quality and:
3) most importantly, they make stuff that is SEXY not that I have romantic feelings toward my iphone or anything, but i ache with desire to have every new product they put out on the market. Their stuff is just that cool.
anyway, if hyper secrecy is part of what keeps their products looking fresh, more power to them, I say.
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